Tell us a little about your brand. Who are you, what products do you offer?
Wimalin Jewelry is a Nature-inspired, bold but intricate statement jewellery brand. Made in Thailand.
How would you describe your design/product concept?
Nature-inspired statement jewelry that is finely crafted with high-quality materials, strongly emphasizing unique designs that are a combination of intricate antique elements and solid contemporary forms.
Do you have a signature or star product? Tell us about it!
Snake jewelry is one of my all-time favorite products. Surprisingly, many people love snakes. When I first started out, I thought people wouldn't appreciate snake jewellery.
Image: Wimalin Jewelry product
Who is the target audience for your products?
Anyone who loves statement jewellery.
We would love to hear about your product design and development journey.
I do all the designs myself, from gathering inspirations and design elements, do the hand sketches and working on technical drawings. And I hire people to do CAD modeling, rubber mold making, metal casting, and fabrication for me.
Do you have a muse? Who is he/she? Why is he/she your muse?
René Lalique is my muse for his fantasy and intricate Art Nouveau jewelry designs, and Brett Anderson is my muse for his cool and beautiful androgynous style.
Image: Wimalin Jewelry product
What's the proudest moment?
My proudest moment is when I film a clip or take a picture of my jewellery, which I've invested my time in creating. I always think that they're really beautiful and of high quality.
What is your dream project? If there are no limitations, what would you create?
For my dream project, I'd love to create a series of Thai 9 auspicious gemstone jewellery for everyday usage, for any gender.
Image: Wimalin Jewelry product
What skills are necessary to be a successful brand owner? Tips for new brands?
I'm not a successful brand owner, but I'd say online marketing and social media skills are two necessary things to create a new brand.
Image: Wimalin Jewelry product
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